Successful organizations across the globe face relentless competition. The quest to retain customers, increase market share and generate sources of revenue in the process has led corporations to extend learning beyond the corporation to their customers.

Customer education programs which typically focus on products, services and related information generate sizable revenue flows. The long-term benefits are higher brand recognition, customer loyalty and valuable insights for future innovation. The customer educated by the corporation is likely to pursue new purchase opportunities, based on a deeper relationship. Customer education creates secondary markets for purchasing the products as the community of knowledgeable users of offerings expands. It also ensures that the corporation stays close to the end users of the products and services - a hedge against risks.

It is an education opportunity to provide the learning and training to ensure the success of your customers, and gain incremental revenue and business value. If you are selling a product, you can train your customer in installation, application, troubleshooting, operations and security. If you are selling a service, you can train them in process and adaptation, and in developing enabling skills within the organization.

This customer education has faced a lot of obstacles high cost and inadequacies of classroom training in reaching a large number of learners across the globe. Further the customers always see it as travel, time away from the job, and investment with uncertain payback.

An important customer-education strategy often used by technology, manufacturing and other companies is building the capability to certify customers in their products This can create a community of practitioners who will strongly recommend your offerings because of the knowledge they've acquired about how to use them. The goal with this strategy is not only to deepen your company's relationship within your current customer base, but also to seed new customers as practitioners move from organization to organization, carrying their bias for your products with them.

At NETed, we understand the value of customer education and look forward to help you increase your goodwill and customer loyalty by offering:

• Distributed e-learning and blended learning content (combining web-based instruction, virtual classroom and/or traditional classroom training), which is cost-efficient, scalable, timely and easier to update
• Streamlined and automated back-office processes (registration, enrollments, resource management, payment processing and accounting) saving administrative costs
• Self-service capabilities for customers, as well as customized content and highly tailored packages of offerings at specific prices, schedules, etc.,
• Robust analytics tools and processes for analyzing costs, usage, impact and ROI
• Tools and capabilities for customers to access informal learning networks, such as communities of practice
• Tools and services to supplement market learning offerings and target specific customer segments